What Are Alexa Themes?
Alexa themes are a way for customers to enhance everyday features like weather, alarms, timers, greetings, and more. By enabling a theme, customers personalize their Alexa experience based on their interests.
Alexa, Trick or Treat
The Halloween Theme is a family-friendly way for customers to enjoy a whimsical Halloween experience while Alexa fulfills their everyday requests.
In 2023, we worked with the candy company, Mars Wrigley, (Snickers, M&MS) to launch our first sponsored theme. With a custom QR code, customers can shop their favorite Halloween candies, hear sweet candy jokes, and more.
The Results
Over 4MM decorated dialogs across domains.
The skill was enabled by over 200K customer accounts in 2022, and 400K in 2023.
+12% increase in dialogs per account.
+1.3% increase in overall active days for Alexa.
